Mike Hayden

With the Facebook Academy design, I set out to explore what the future of Facebook's product portfolio might look like as Mark Zuckerberg drives Facebook towards a more global community. The thesis driving my design exploration was that just as the original iteration of Facebook was modeled after and then eventually displaced collegiate face book directories and yearbooks, Academy would be a successful addition to the Facebook product portfolio because it would retrieve an artifact that allows students to better understand their fellow students through the aggregation and limited publication of basic personal, course and contact information.